For a brand to have power, it must have it
Whether you are opening a number of new locations or looking to upgrade existing locations, electrical work is the lifeblood of these facilities. Countless brand assets are energy-dependent – outdoor illuminated signage, indoor digital signage, digital graphic solutions, kiosks, entrance systems and, of course, indoor and outdoor lighting systems. Power may seem like a given, but ensuring proper management of the electrical installation in every facility adds far more value than just ensuring the building is powered.
With decades of experience in managing electrical installations, our Energy division has thoughtfully put together some ideas on how this feature does more than just keep the lights on.
How electrical facility management adds value to your brand
1. It centralizes expertise
Your brand likely has a facilities management team that oversees electrical needs across your entire footprint. But the management of electrical installations is not limited to power. It ensures that multiple branded assets – from lighting and data systems to customer-facing solutions such as menu boards and ATMs – are implemented correctly, which can be challenging as different assets and subsets of Electrical work requires specific skills. Centralizing the management of the electrical installation through a single partner increases the quality of the installation and preserves the integrity of the brand.
2. It all starts with the right approach
Electrical installation management requires a strategic approach to ensure that all locations are included, work orders with service providers are coordinated, and all deadlines are aligned. Obviously, this is a big business. It’s also likely that an electric rollout is just one piece of a larger branded implementation, such as a multisite renovation or refresh effort. That means there’s even more work to handle. However, a program-level approach to electrical installation will pay dividends as all variables, dependencies and workflows are proactively planned and executed according to a defined plan. The result is a more efficient process that compresses timelines.
3. It ensures consistency
Every location in your footprint represents your brand to thousands of customers every day. Implementing brand assets — even hidden items like electrical components and wiring — plays a critical role in creating the customer connections your brand needs. For this reason, consistent implementation ensures that each location is configured accurately and correctly to provide the best possible experience. The electrical installation management process takes into account aspects such as the layout of the store, the assets to be implemented, the materials required and any special processes or approvals required by each site.
4. It streamlines asset management
While electrical installation management should start at the program level, execution and logistics should also be considered. Each site will have a variety of electrical components and associated branded assets that need to be produced, gathered from suppliers, warehoused until ready for deployment, bundled or outfitted for convenience, shipped to their final destination and, of course, finally settled. All of this requires careful planning and expertise, which is why an electrical installation management partner with proven experience in this area is essential. There are far too many possibilities for things to go wrong — don’t add unnecessary risk to the equation if your team is inexperienced or you lack the time to properly coordinate this phase!
5. It measures performance
Although an electrical deployment essentially provides a basic infrastructure need at your location, it is important to understand how this component performs over time. Often, electrical facility management is an opportunity to measure key metrics such as energy consumption and cost while implementing solutions to reduce both. Plus, working with an electrical partner gives you insight into your return on investment. Many energy-related programs result in energy savings, which can be used to calculate a payback period. In just a few years, many programs begin to generate positive returns for those who invest in them.
Work with an energy leader for your next electrical program
For decades, Stratus has supported brands nationwide with the strategic implementation of branded programs to save money and increase reliability that incorporate electrical upgrades and improvements. These efforts span multiple brand assets, such as signage systems, interior and exterior lighting, and more. By working at the program level, pursuing rebate opportunities with utilities, and providing a ROI calculation to our clients, we have been able to help them achieve meaningful results while strengthening their brands for the everyone’s pleasure.
Whether you are planning a future upgrade or need a proven partner now to support a rapid upgrade effort, our team is here to help. Contact us today to learn more about our capabilities and meet our energy division.